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About
French entrepreneur, author, and former journalist known for being the founder of the interior design and décor brand M.Paris and for her Instagram account @geraldinefromlabutte. She is known for her novels On ne meurt pas d'amour, Elle voulait juste être heureuse, and Les âmes folles as well as for building M.Paris into a lifestyle brand specializing in Moroccan-inspired home décor, Berber rugs, furniture, and interior styling.
Before fame
She began her career as a journalist and worked at La Provence. She eventually worked in television at Public Sénat under journalist Jean-Pierre Elkabbach. She transitioned into political communications and served as an adviser in the ministerial offices of Roselyne Bachelot and Bernard Laporte. She also founded a press-relations agency called Milbox before shifting her focus to entrepreneurship and design in the 2010s. She founded M.Paris in 2017 initially selling Moroccan rugs and handcrafted items sourced from Marrakech before expanding into a full home décor and furniture brand. She also began sharing content related to her brand on Instagram in 2017. She launched the M.Paris website in autumn 2018 before she opened physical boutiques in Paris and Bordeaux.
Trivia
She won the Prix du Premier Roman in 2019 for her debut novel On ne meurt pas d'amour which had actually been written about 15 years earlier. She is also known for her interior design studio M.yourhome which offers styling and design services.
Family life
She was born and raised in Antibes, France, before eventually relocating to Paris. She has a son named Milo.
Associated with
She, Chiara Ferragni, and Aimee Song have all built successful lifestyle brands popular on social media.