Became known as the first male artist to sign with Michelle Phan's beauty community called Ipsy. He is a YouTuber and social media influencer whose eponymous channel features makeup tips and tutorials, product reviews, challenges, vlogs and Spanish videos.
He started to experiment with makeup when he was a teenager. He studied business at college in Houston before dropping his studies to move to Los Angeles.
He was encouraged to move back to Los Angeles from Houston, Texas by Lilly Ghalichi, who hired him to be the social media coordinator at Lilly Lashes. He has since earned more than 800,000 subscribers on YouTube as well as 600,000 Instagram followers.
His parents immigrated from Mexico. He was born in Los Angeles, moved to Houston, Texas, and then moved back to Los Angeles.