#314,812 Most Popular
About
Swedish-American beauty influencer and entrepreneur, best known for founding the ethical makeup brand, Sweed Beauty. She has over 40,000 followers on Instagram where she posts lifestyle and beauty content under the handle gabriellaelio.
Before Fame
She got her start in the beauty retail industry at the age of 15, working in her family's beauty store. At 18, she opened her first store in Stockholm and doubled sales within the first year. By 2015, she introduced her beauty brand Sweed to the world, which later expanded into Sweed Beauty, offering a comprehensive makeup collection by October 2023.
Trivia
She believes in ethical products and founded Sweed Beauty to crafting the most natural-looking and ethical makeup. Their 'The No Lash-Lash' revolutionized false lashes and became a favorite among celebrities and makeup artists worldwide. Her brand has done noteworthy collaborations, like partnering with British influencer Lydia Elise Millen for a new lipstick collection launch.
Family Life
She is from Stockholm, Sweden, but now lives in Los Angeles, California.
Associated With
Influencers like Giulia De Lellis have posted themselves using Sweed's, Cloud mascara, which helped her company go viral.
