Freelance makeup artist known for her events work, she has become popular on Instagram and her own Jackie Riley Makeup YouTube channel sharing her skills in tutorial videos and product reviews.
After taking a makeup for stage class, she realized that cosmetics were her calling. From there she dipped her toes in by becoming a makeup artist at Sephora.
In addition to her events makeup services, she also has provided mobile tanning services.
In July 2015, she celebrated her ten year anniversary with her boyfriend.
She is close friends with fellow YouTube beauty guru Jaclyn Hill.