CEO and founder of the clothing company Spiked Apparel, he is also a YouTube sensation who used his social media fame to receive feedback about his clothing line.
He gained fame thanks to his Tumblr blog JamJars as well as his YouTube channel, the latter of which he created in February of 2010.
For his clothing line, he began by customizing denim jackets and shorts.
He was born in Sunderland, England and raised in Essex. He has three older brothers, one older sister and two younger half-brothers.