Founder and owner of the e-commerce gift store Vat19, which is notable for its unique, novelty products. For marketing, a YouTube channel was created to help sell the merchandise, a channel that has earned an astounding 9 million subscribers.
He founded Vat19 in 2002 after graduating from Northwestern University with a Bachelor of Science degree in computer science.
The video on the Vat19 YouTube channel selling "The Original Kinetic Sand by Brookstone" approached 100 million views in 4 years. Other popular videos include Vat19 items such as the World's Largest Gummy Worm and Magnetic Thinking Putty.
He hails from St. Louis, Missouri. He is a father.