Jason Adetola Mackson

About

German Nigerian TikTok and Instagram star, chef, and wellness content creator also known online as The Electric Tribe and known for sharing whole-food and plant-based recipes, cooking tutorials, foraging content, and videos about food and wellness which has helped him amass over 550,000 TikTok followers with over 8 million TikTok likes and over 650,000 Instagram followers.

Before fame

He was an athlete for much of his life and became interested in how food affected his physical performance before adopting a vegan diet. He founded The Electric Tribe in 2021 after beginning to share recipes connected to changes his family made following his mother's health scare.

Trivia

He published his first physical cookbook Unprocess: The 30-Day Challenge in December 2025 featuring more than 90 whole-food recipes. He was featured by BET in 2022 in a piece about Black creators who adopted vegan lifestyles. He appeared on the Your Aunties Could Never podcast in September 2025.

Family life

He was born and raised in Germany to a Nigerian father from Ibadan and a German mother. He eventually relocated to the United Kingdom.

Associated with

He was shortlisted alongside Rachel Ama for Content Creator of the Year at the 2026 Fortnum & Mason Food and Drink Awards.