YouTube vlogger who is widely known for her Joankeem channel's content. She has garnered popularity there for her personal vlog entries, including travelogues as a Korean American living in South Korea, and beauty tutorials and product reviews.
She graduated from the University of California at Berkeley in 2013 with her B.A. She had previously begun her YouTube channel on January 20, 2009.
She has worked as an on-air personality and content creator for Seoul's Traffic Broadcasting System. She has earned more than 550,000 subscribers to her YouTube channel.
She and her brother learned how to read, write and speak Korean from their mother.
She collaborated with fellow YouTuber Sunny Dahye on her video "2 TRUTHS + 1 LIE."