Model, blogger, and social media influencer most well known on Instagram, where her style and travel photos have earned her more than 350,000 followers. She also has a self-titled blog and has collaborated with brands like Nivea, Daniel Wellington, and IsaDora.
She first began cultivating her audience on Instagram in 2012.
She appeared in two seasons of the Aftonbladet web series Sweatshop.
She has one sister named Frida. Her boyfriend, John Iserstål, has occasionally appeared in photos on Instagram.
In October 2017, she posted an Instagram photo with fellow blogger Angelica Blick.