#318,129 Most Popular
About
Brazilian creative director, branding strategist, and Instagram influencer known for his innovative approach to visual identity and intentional style. His portfolio includes notable projects such as the launch campaign for "Chicken Run: Dawn of the Nugget" for Netflix Brasil, the "CREME" experience for Spotify, and various campaigns for Will Bank. He shares fashion, lifestyle, and branding content with 430,000 Instagram followers.
Before Fame
He graduated from Escola São Paulo. He then held positions at Will Bank and Pernod Ricard where he learned more about branding and content strategy. He began working on various campaigns which eventually made him well-known online. He began sharing content on Instagram and TikTok in the late 2010s.
Trivia
He received recognition in the 2022 TikTok Ad Awards finals. He emphasizes the importance of intentionality in personal style and advocates for strategic choices in clothing and grooming to align with one's personality and desired image. He enjoys fitness, fashion, and spending time with his family.
Family Life
He was born and raised in Brazil. He has two children named Lucca and Matteo with Fernanda Colly. He posted a photo with his mother Ritânia Chacon on Instagram for Mother's Day in 2025.
Associated With
He has collaborated with Simone Mendes in a campaign for Will Bank.
