Best known for his LubaTV YouTube channel, where he uploads vlogs, challenges, impressions, and more. He has over 6 million subscribers and growing. He's also widely popular on Instagram, with over 3.5 million followers.
He studied psychology at university and began watching a lot of YouTube on the side. It was web video star Justine Ezarik's videos, that convinced him to start vlogging.
He has a second channel called LubaTV Games, where he makes Let's Play and recap videos.
He was born in Tubarao, Brazil. He features his supportive parents in many of his videos. He has two cats named Galadriel and Misty.
He has collaborated with fellow Brazilian web video star Kefera Buchmann.