Luisa Ruocco

Instagram Star

Birthplace England

#321,634 Most Popular

About

British-Italian food and travel influencer who is known for documenting the diverse cuisines and cultures of far-flung places like Tunisia, Jamaica and Norway. She has a following of over [ICIC] on Instagram under the handle luisainsta.

Before Fame

After earning an Economics degree from the University of St. Andrews, she worked in finance in London. In 2017, she took a sabbatical from her job to embark on a six-month culinary adventure, which eventually led her to pursue gastronomic content creation full-time. 

Trivia

Her food tourism has been highlighted by Kaboom Magazine, the Jamaica Tourism Board, Tourismag, and more. In her content, she shares recipes, culinary traditions and histories, and cultural nuances from the places she visits. She has also been outspoken about food waste. In June 2025 she walked the red carpet at the Deep Cover worldwide premiere

Family Life

She was born to an Italian family in the UK, and she splits her time between London and New York City.

Associated With

In June 2025, she attended a Tinie Tempah concert, posting a video to her Instagram.