Blogger who writes under the pseudonym eM on one of India's most popular blogs, Compulsive Confessions. Her semi-autobiographical debut book, You Are Here, was published in 2008.
She grew up in New Delhi and, later, Mumbai.
In addition to her blog, she has written a regular column for The Deccan Chronicle.
She is the daughter of renowned writer N.S. Madhavan and journalist Sheela Reddy.
She and Malini Agarwal are both popular Indian bloggers.