Nica Yusay

About

Filipino-American entrepreneur who is the founder and CEO of luxury retail store FashioNica. Through her store, she has mainly sold vintage designer handbags. She has a popular Instagram account xofashionica, which has garnered 380,000 followers. On her Instagram, she has often posted videos in which she showcases the vintage designer bags and vintage jewelry that she has sourced. 

Before Fame

She attended Santa Margarita Catholic High School. During her teenage years, she enjoyed going to local thrift shops. She would go on to receive her bachelor's degree in Business Administration and Marketing from the University of San Diego. 

Trivia

She has been featured in publications such as Forbes, CNBC, and Vogue Business. Prior to founding FashioNica, she had worked for companies such as Nordstrom and Cosmopolitan. 

Family Life

She has been in a relationship with her partner. During her childhood, she grew up in a single-parent household. Both her mother and partner have been incredibly supportive of her entrepreneurial career. 

Associated With

In February 2025, she posted an Instagram video that features her having lunch, while reflecting on what she would say to her younger self, and the video features the song "Sweet Heat Lightning" by Gregory Alan Isakov.