reiko malia

About

Lifestyle and beauty digital creator who has cultivated a dedicated online community through her focus on self-improvement and wellness. She is primarily known for her "glow up" guides, social anxiety advice, and relatable high school and college vlogs.

Before fame

Her journey into content creation began significantly in late 2021, and she has since amassed a large following on YouTube and TikTok. Reiko's aesthetic is characterized by a "clean girl" and "Pinterest-inspired" look, which she uses to anchor her tutorials on hair, makeup, and fashion.

Trivia

A major pillar of her content is mental health advocacy, specifically regarding her personal journey with social anxiety and building confidence through physical and mental routines. She has shared her love for Disneyland and her frequent "matcha runs," which have become a staple of her daily vlogs.

Family life

She has frequently featured her younger brother in her videos, often documenting their sibling bond during holiday trips or casual outings.

Associated with

She has been linked to other notable figures like Melissa Gastelum and Ayelen, often appearing in collaborative social media posts or attending influencer events alongside them.