Sam Njoroge
#355,761 Most Popular
About
Kenyan TikToker, YouTuber, and food content creator known for his Sam's Cooking brand. He shares cooking videos, recipe demonstrations, comfort food, Kenyan food, global dishes, sauces, sandwiches, stir-fries, desserts, and kitchen humor.
Before fame
He started making recipe reels in January 2022, exploring different recipes and tastes.
Trivia
One of the early videos he did, jerk chicken with rice and peas served in a curved pineapple, got over 2 million views on TikTok. One of his most watched YouTube videos is called "CRACK BURGER 2.0: WE MADE IT EVEN MORE ADDICTIVE ?? | SAM THE COOKING GUY."
Family life
He is from Kenya and has been based in Nairobi. He featured his father in a Father's Day cooking video in June 2026.
Associated with
He recreated MrBeast's Beast Style burger in a YouTube video in September 2022.