Style, makeup, and fashion expert who publishes tutorials, her outfits, opinions, and advice to her YouTube channel beautycrush, which has accumulated over 1.7 million subscribers.
She is a fashion styling graduate. She started blogging and creating YouTube content in 2009.
She has a second channel titled TheSammiMariaShow which is also extremely popular.
She was born in Harrow, London, England. Her dad left when she was very young and he got remarried to a woman with whom he had two other children, Sammi's half-siblings. She had a daughter with Jason Davis on December 21, 2016. She and Jason got married in July 2017 and separated in 2020.
Like Tanya Burr, she is a London-based beauty vlogger who is managed by Gleam.