Swedish reporter who written about fashion for the Aftonbladet newspaper's blog Sofi's Mode and served as an editor for the magazine Klick! She is also the author of the blog Sofi's Snapshots.
Her big break came when she was hired to work for Elle magazine, where she worked for several years.
She made her debut as a novelist with the 2009 book Elsas Mode.
Her younger sister is Frida Fahrman, who is also a fashion writer and reporter.
Her friendship with Princess Madeleine has been widely reported on by the Swedish press.