Tully Hope Urbik

About

American lifestyle influencer and social media personality who has gained traction with audiences for her outgoing personality and relatable lifestyle content. Her posts range from home décor ideas and recipes to product recommendations and daily life vlogs. She is also popularly known for her weekly Instagram segment, "Friday Funnies," where she reposts some of the week's most humorous Tweets, comments, and memes on her itstullyhope Instagram account.

Before fame

She obtained a Bachelor of Science degree in special education and teaching from Mississippi State University in 2018. While attending, she launched a blog focused on college life, fashion inspiration, product recommendations, and other lifestyle topics. It was through that experience that she discovered a deep passion for writing and creating content.

Trivia

After graduating from college, she relocated to Chicago and ultimately decided to take a hiatus from social media that lasted over 2 years after watching the 2020 docudrama The Social Dilemma. It wasn't until 2025 that she returned to content creation at the encouragement of her parents.

Family life

She was born to parents Destiny and Jody and is the eldest of their three daughters, including her younger sisters Sophie and Lucy. Just two months after her post-graduation move to Chicago, she met her husband, Steve Urbik, on the Hinge dating app. They went on to tie the knot at Fort Conde Inn in downtown Mobile on April 15, 2023. Around 2025, after Steve accepted a job as chief mate for a Gulf Coast maritime company, they chose to move back to her hometown and purchase their first home together near her family in Alabama.

Associated with

The August 28, 2026 installment of her weekly Instagram segment "Friday Funnies" paid tribute to the late Dolly Parton after her passing earlier that week.