Abi Caswell
#351,118 Most Popular
About
Entrepreneur, baker, and TikTok star known for her @abicaswell account and for founding BATTER a bakery. She is especially known for sharing bakery-owner and entrepreneurship content on TikTok which has helped her amass over 290,000 followers.
Before fame
She worked at a cupcake shop from when she was 16 years old to 20 years old and graduated from Louisiana State University of Alexandria in 2018 with a major in business administration and a minor in marketing. She began baking while working full-time as an executive assistant and started baking cookies at home in 2021. She began sharing content on TikTok and went viral in 2024 after a TikTok about an unclaimed custom cake drew more than 7 million views.
Trivia
She is a self-taught baker who started at the Hammond Farmers & Artisans Market where she said she sold all 500 cookies in less than an hour and quickly grew into a storefront business. She opened her first BATTER location in 2022 with a $40,000 loan and expanded to a second location in 2024. She won Hammond's 2025 Breakthrough Business of the Year award.
Family life
She is from Louisiana. She married her husband Trey in December 2020.
Associated with
Her bakery content has been featured on Jenna Bush Hager's Jenna & Friends.
