He was a fitness and fashion model before appearing on Love Island. He also worked as a scaffolder.
He became a social media phenomenon with more than 1.4 million followers on Instagram, and 430,000 followers on Twitter.
He is from Wolverhampton, West Midlands, England. He was previously in a relationship with Vicky Pattison. He became engaged to Love Island co-star Olivia Buckland in December 2016; they married in September 2018.
His romantic involvement with Zara Holland caused Zara to lose out on the Miss Great Britain title.