She got started on Twitter and Instagram in March of 2011. Though she created her YouTube channel in June of 2009 under the name TheAlexRainwater, she did not start posting content until years later.
She reached her first 100,000 subscribers in September 2016. Her "The Girlfriend Tag" video accumulated 1 million views in six months.
She is from Southern California. She began dating Sam in March of 2015 and they secretly wed in the summer of 2017 and shared it in the "WE SECRETLY GOT MARRIED!!!!" video. In December 2019, she and Sam welcomed a daughter named Avery.
She and Shannon Beveridge of NowThisIsLiving both create videos alongside their girlfriends.