Best-selling author of novels such as Love is Vodka A Shot Ain't Enough, Flight of the Hilsa and Cafe Latte. He is the CEO of Sparrow ICE, an experimental marketing agency.
He was in advertising before becoming a best-selling author. He worked with global advertising agencies like McCann, Dentsu and Publicis on brands like Nestle, Microsoft, Cisco, Honda, Canon and Pedigree.
After advertising, he went to a Canadian telecom company, Nortel, where he was heading into their marketing and advertising department. He then joined Sparrow 3D, an animation studio.
He is from Delhi, India.
He and Anamika Mishra are both best-selling Indian authors.