Filipino actor known largely for his roles on ABS-CBN's Viva Artists Agency and Star Magic. He's also appeared in shows like Ang Probinsyano, Pure Love, and Kapamilya, Deal or No Deal.
He appeared on the variety show Ang TV in 2001 and 2002. He attended De La Salle University.
He's won awards for Best New Male TV Personality, Best Drama Supporting Actor, and Best Single Performance by an Actor.
He grew up with three younger siblings, including his sister Gela whose a dancer. His parents are Sylvia Sanchez and Arturo Atayde.
He and Coco Martin acted alongside each other on Ang Probinsyano.