Found on Instagram via his username diegomartir, he became a quick riser on the platform thanks to funny videos and selfies. He has earned more than 1.3 million followers. He also has over 2.3 million fans on TikTok. He was cast on the Brat series Attaway General.
He began to rise on social media in 2017.
He scheduled his first Los Angeles show and meet and greet for the event Dangerously Emotional Los Angeles in November 2019. He became part of the Boys of Summer 2020 tour.
He has four sisters and one brother. He was in a relationship with fellow social media star Lauren Kettering.