Primarily known for her lip-sync, dance and vlog contributions to musical.ly, she is also an Instagram and YouTube personality. She would earn more than 750,000 fans on musical.ly, as well as the verification crown and a style guru badge.
She developed an interest in fashion at an early age.
She created a Nowu blog for herself in May of 2017 to discuss fashion, modeling and lifestyle.
She is from Linköping, Sweden.