Primarily known for her lip sync, dance and vlog contributions to TikTok, she is also an Instagram and YouTube personality. She would earn more than 800,000 fans on TikTok, as well as the verification crown and a style guru badge.
She developed an interest in fashion at an early age.
She created a Nowu blog for herself in May of 2017 to discuss fashion, modeling and lifestyle.
She is from Linköping, Sweden.