Beauty influencer whose vlogs have won her strong followings on Instagram and YouTube. Her content covers makeup tutorials, product demos and various challenges. Her eponymous YouTube channel has attracted over 20,000 subscribers.
She was born in Somalia and moved to the United States when she was seven years old. She was bullied in elementary and middle school and shared the experience in a video on her channel.
She also occasionally features "Story Time" videos on her channel that cover autobiographical anecdotes
She married Ronnie Sapiano in 2011 and he is occasionally featured in her videos and on her Instagram.
One of her videos was featured in a Fenty Beauty event where Rihanna was also featured.