Music and social media promoter well known in the music industry community without ever singing a song or recording a viral video. He publishes behind-the-scenes content of bands and artists on his YouTube channel, Instagram and Twitter accounts, and has appeared in well over 45 music videos.
He earned a law degree.
He presented the award for Best Ranchero Album at the 2015 Latin Grammys. His social media following includes 1.6 million Instagram followers, 5 million Facebook fans, 2.3 million YouTube subscribers and 220,000 followers on Twitter.
He is from Los Mochis, Sinaloa, Mexico. He is an uncle to a niece named Alejandrita.
He befriended numerous Mexican musicians such as Gerardo Ortiz.