Regional Mexican music star who earned a Grammy nomination for his 2010 debut album Ni Hoy Ni Mañana. He has won several Premio Lo Nuestro awards including Norteño Artist in 2013 and both Regional Mexican Album and Song in 2015.
He started making his first public performances at age eight.
He survived a violent kidnapping attempt in 2011.
He has four brothers: William, Kevin, Anthony and Oscar. His brother Kevin is also a pop singer. He grew up in Sinaloa which is his parents' birthplace.
He followed in the footsteps of Larry Hernandez to become one of Mexico's top regional artists.