Rapper who found stardom with this breakout single "Whoa!," which was released in 2000 while he was signed to Bad Boy Records. He went on to collaborate with some of rap's biggest names and release solo albums like The Black Rob Report (2005) and Genuine Article (2015).
He grew up in Harlem, New York and began rapping at age 12. He was a member of the band Schizophrenics in his early 20s.
He spent four years in prison for being in possession of stolen jewelry.
His real name was Robert Ross. He had children named Million and Diamond. He passed away at age 52 due to kidney failure.