English grime rapper who built a fan base through online platforms like SoundCloud and YouTube with tracks like "IAMBRU," "JDZ Spitfire" and "Storyteller." He was previously a member of the group The Afterdark Movement until 2016.
His career took off in 2012, when he won the The Future Sound Of Nottingham 2012 contest as a member of The Afterdark Movement.
He is the co-founder of the record label Phlexx Records, on which his 2015 mixtape Black 'N Red was released. By April 2022, his Spotify audience had grown to be over 2 million monthly listeners, with the 2019 song "YOU & I", featuring Simula, reaching over 66 million total streams. His first European tour kicked off in 2022.
His real name is Josh Bruce. He has a son.
He participated in a JDZmedia cypher with rapper Eyez in 2013.