Buji Babiera

About

Filipino content creator, storyteller, and cycling advocate who skyrocketed to fame by sharing viral "storytime" videos inspired by personal experiences. Known for weaving elements of suspense and horror into his videos, his "Story Time Series" has caught the attention of major media platforms including GMA Network and Esquire Mag. He is also the founder of First Bike Ride cyclist community and host of the Tambike Session podcast.

Before fame

He first stepped into the public eye in 2011 after an appearance he made as a student on television became a viral meme on social media. He later made his debut as a content creator in 2023 with the launch of his bujibabiera TikTok account, which would go on to acquire more than 2 million followers within its first year alone. His digital presence has since grown to boast over 3.8 million TikTok followers and 49 million likes.

Trivia

In 2024, he earned the Silver Award for Best Campaign by a Mega Influencer at the Hashtag Asia Awards, recognized for a compelling video initiative that brought attention to the Oriental Mindoro oil spill and the fight to protect the Verde Island Passage. He also achieved a Notable Storyteller Award from the Philippine Department of Transportation for promoting cycling and mobility awareness.

Family life

His real name is Lester Babiera. On his bujibabiera Instagram account, he shared several photos alongside his family and pets for Christmas 2024.

Associated with

In 2023, he joined the talent roster at NYMA (Now You Must Aspire), the management group behind creators like Christian Bautista and Kristel Fulgar. In 2025, he and culinary content creator Abi Marquez were both guest speakers at the 2025 Digital Marketing Asia conference in Manila.