Primarily a fashion blogger, she is the founder of the brand Hello Fashion. She writes about fashion, beauty and home decor on her popular site and has also earned a massive following on her hellofashionblog Instagram account of more than 1 million.
She attended the University of Montana. She created her Hello Fashion blog in December of 2011 as a way to share her favorite fashion sales, buys, and finds.
She launched a clothing line in 2011 called ILY Couture.
She and her husband Cody have a child together named Beckam. She became the stepmom to Cody's children Mara and Wes from a previous relationship.
She posted a brief video to her YouTube channel called "Mom Moments with Elizabeth Arden."