Lifestyle blogger and member of the Swedish beauty and lifestyle blog network Metro Mode. Through it she has gained a substantial social media following, earning more than 30,000 followers on Instagram.
She first began posting to her eponymous blog in February of 2011.
A partner and co-founder at Helium Studios, an event and PR agency, she often posts about her business on her self-titled blog.
Her girlfriend, Margaux Dietz, is also a popular blogger.
She guest starred alongside fellow Swedish lifestyle blogger Hanna Friberg on the Monday Pepp podcast.