Notable for both his production and publicity work, he accepted a position in the casting department of the television series Beauty and the Geek and later became the publicist for rap star DMX.
A devout Christian, he attended Bible school before entering the entertainment industry. At the start of his career, he worked as an assistant to producer Judd Apatow on the film Talladega Nights: The Ballad of Ricky Bobby.
His many connections have earned him the nickname "The King of Contacts." He worked on a number of TV shows early in his career, including Deal or No Deal, Hell's Kitchen, Flip That House and Beauty and the Geek. He established the PR agency Nati Celebrity Services in 2006.
A native of Buffalo, New York, he later settled in Lynchburg, Virginia, with his wife, Rebecca Ann Andrusky. He and Andrusky also briefly lived in Charlotte, North Carolina, where they welcomed their son Noah in 2007.