Known as a model and fashion blogger. Soon after establishing his online presence, he received many comments and likes for a photo series featuring him posing in outdoor settings wearing a red checkered shirt.
He posted his first Instagram photo on May 14, 2014 and also launched Vine, YouTube, and Twitter accounts that year.
He posted his inaugural YouTube video, "MY FIRST TIME," on August 7, 2014.
He and his younger brother grew up in Vienna, Austria.
He and American web personality Dylan Albino both became popular Instagram models.