Israeli self-made entrepreneur who owns the distribution rights of cosmetics company Vine Vera. He was an original member of Rich Kids of Israel as well as the Rich Kids of London.
Prior to becoming an entrepreneur, he worked as a salesman for several years.
He once went on an 11-day shopping trip to Singapore and Hong Kong.
He was born in Israel, but he has also spent time in London.
He is part of the Rich Kids of London with Nicole Richie's younger sister Sofia.
