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About
Entrepreneur, investor, and media executive known for being the founder and CEO of MELT Music & Media Agency along with her involvement in esports organizations and investments including roles connected to Team 33, XSET, and M80. She is also known for her Instagram account where she shares content about entrepreneurship, brand strategy, and emerging industries along with highlights from conferences, business ventures, and partnerships.
Before fame
She developed an interest in business and media at a young age and began launching and operating multiple businesses including a clothing line and a surf-and-skate shop. She attended the University of Southern California and studied subjects related to communications and business. She expanded her focus into digital marketing, talent management, and brand strategy, working with influencers, artists, and esports players. She founded MELT Music & Media Agency in the late 2010s to expand her work into a full-service media and marketing company.
Trivia
She has served as co-chair of World Happiness Fest 2025 and has been active as a speaker at major events such as SXSW 2022. She has been recognized as being among the Top 100 Women in Esports in the early 2020s.
Family life
She is from the United States. She is the mother of Rhett Ullmann.
Associated with
She produced the Reel Heroes series which featured business leaders such as Daymond John, Steve Forbes, and Tommy Hilfiger.
