British makeup lover who found popularity on YouTube with her makeup tutorials inspired by celebrities like Kylie Jenner, Lucy Hale and Angelina Jolie. Her tutorials, as well as hauls and unboxings, have brought more than 140,000 subscribers to her channel, Emma's Rectangle.
She created her YouTube channel in July 2010.
In 2015, she created the vlog channel Emmas Rec.
She has a sister named Amy.
One of her most popular makeup tutorials is one inspired by actress Zooey Deschanel.