Spanish social media star who is famous for his ericruiiz Instagram account. He has gained massive renown for his fashion and lifestyle photoblogging including as a prolific soccer player.
He began his Instagram account in March 2014.
He has seen his Instagram account grow to boast more than 480,000 followers. He has frequently been featured on the xBuyer YouTube channel.
His brother is YouTube star Javi Ruiz.