Spanish social media star who is famous for his ericruiiz Instagram account. He has gained massive renown for his fashion and lifestyle photoblogging including as a prolific soccer player.
He began his Instagram account in March 2014.
His older brother is fellow YouTuber xBuyer. He also has two older sisters named Sandra and Nía. His father is Javier Ruiz and his mother goes by Mamá Buyer on social media.