Instagram influencer who garnered more than 30,000 followers on the account iconicerik. He later changed his account to itsrowanmartinez. He is a friend of numerous other influencers, including Diego Martir, Triston Ortiz and Carlos Mena.
He began to rise on social media at the age of 15.
He became involved with an original influencer company specializing in talent management and social media marketing called Hustle Division.
He is from California. His real first name is Erik. Rowan is his middle name.
He is also a friend of fellow Instagram star Desiree Montoya.