Known as host of the Do Not Make Sense! YouTube channel, he provides comedic celebrity commentary on his popular vlog. He became the first Brazilian YouTuber to reach the one million subscriber mark in August of 2012. His following continued to steadily grow, earning him over 43 million subscribers.
He uploaded his first video, about local Rio de Janeiro figures, in April 2010.
He became CEO of Paramaker, one of Brazil's largest entertainment companies. He won Favorite Brazilian Male YouTuber in the Nickelodeon Kids' Choice Awards in 2017.
His career as an actor was supported by his parents while growing up in Rio de Janeiro, Brazil. He has a brother named Luccas.
He and Kefera Buchmann are two of Brazil's most popular YouTubers.