Flavio Passos

About

Brazilian entrepreneur, health researcher, and digital creator known for being the founder of the nutrition and supplements brand Puravida along with being the founder of Puríssima. He is also known for his strong social media presence on Instagram and YouTube where he shares science-based insights on health, lifestyle, and nutrition with more than 600,000 followers on Instagram along with long-form educational content on YouTube.

Before fame

He developed a strong personal interest in health, nutrition, and lifestyle optimization after being motivated due to his own childhood struggles with health and wellness. He turned that interest into a professional focus by positioning himself as a researcher and educator in the wellness space. He founded Puravida in São Paulo, Brazil in 2015 and began sharing content related to his company on Instagram. He and Puravida expanded its product line and online audience over the years until Nestlé Health Science announced its acquisition of Puravida in 2022. He returned to entrepreneurship after the acquisition of Puravida with the launch of his new company and brand Puríssima in October 2025.

Trivia

He has spoken about dealing with obesity, pre-diabetes, and liver health issues before his health transformation in the mid-2010s.

Family life

He was born and raised in Brazil.

Associated with

He worked during the tenure of Ulf Mark Schneider who served as CEO of Nestlé when Nestlé Health Science acquired Puravida.