Fifth place finisher on the thirteenth season of Italy's rendition of Big Brother, Grande Fratello. Professionally, he worked as a sales assistant at the time.
He attended the RAI Film School. He worked as a receptionist at a hotel.
He became extremely popular on social media, particularly on Instagram, where he earned over 220,000 followers to his giovannimasiero11 account.
He has a younger brother named Andrea. His parents divorced when he was young.
He and fellow Giovanni, Giovanni Angiolini, both competed on Grande Fratello.