Freelance makeup artist and beauty vlogger notable for her series of "Urban Decay Naked Eyeshadow Palette" tutorials on YouTube, some of the most watched by her more than 420,000 subscribers. She became one of Sweden's biggest bloggers as part of Vecko Revyn's website.
She began publishing YouTube content in 2013 with a series of hair braiding tutorials.
She founded a cosmetics line called Beybeybeauty in May of 2016. She has shown off her talent as a special effects makeup artist on Instagram.
She has two daughters with her longterm partner, Oskar.
She is a friend of fellow Swedish YouTube sensation Tova Helgesson.