Rose to fame looking for love on the Italian reality show, Uomini e donne (aka Men and Women).
He worked in his family's business as a sales manager prior to appearing on Uomini e donne in 2007.
He participated in the male beauty pageant "The Best of Italy."
He's originally from Genoa, Italy. He got engaged to Raffaella Mennoia.
He went on Uomini e donne, which was created by popular TV host Maria De Filippi.