Younger brother of internet personality turned actor Lucas Cruikshank who has a YouTube channel called jacobcruik.
He got started on YouTube in mid-2013.
He has over 600,000 subscribers on his self-titled YouTube channel.
Besides Lucas, he has another brother named Ethan and five sisters. His mother's name is Molly and his father's name is Dave.
He did a Kylie Jenner makeup tutorial video for his YouTube channel.