Makeup artist who became the first male spokesperson for CoverGirl. He rose to fame for his Instagram account jamescharles, which has earned more than 27 million followers. In 2018, he became a member of the Sister Squad alongside the Dolan Twins and Emma Chamberlain.
He often did hair styling before developing an interest in makeup. Once he began to focus on makeup, he would practice on friends.
He posts makeup and beauty tutorials to his self-titled YouTube channel, which has earned over 25 million subscribers. He did Kylie Jenner's Halloween makeup in an October 2018 video that became one of his most viewed posts. In April 2020, he launched his beauty competition show Instant Influencer.
With CoverGirl, he has had the opportunity to work with brand ambassador Katy Perry.