Makeup artist best who became the first male spokesperson for CoverGirl. He rose to fame for his Instagram account jamescharles, which has earned more than 5 million followers. His account features the makeup looks of his clients and himself.
He often did hair styling before developing an interest in makeup. Once he began to focus on makeup, he would practice on friends.
In 2016, he became the first male to be featured as a CoverGirl model. He posts makeup and beauty tutorials to his self-titled YouTube channel, which has earned over 5 million subscribers.
His father helped him convert their basement into a makeup studio. His younger brother is Ian Charles.
With CoverGirl, he has had the opportunity to work with brand ambassador Katy Perry.