Well known for his "Impossible Challenge" videos, he is a YouTuber who posts "try not to laugh" and "try not to get scared" videos to his channel TwinCoconuts, which he operates alongside his twin brother. The brothers also post comedy sketches, vlogs, and all types of challenges as well.
The twins created their channel and began posting to it in 2013.
TwinCoconuts has more than 700,000 subscribers. He enrolled at The University of Salford as a media student.
Jay collaborates on his channel with his twin brother Harrison Bradley.
The hugely popular video "(IMPOSSIBLE CHALLENGE!) Try Not to Laugh or Grin While Watching This - (HARDEST VERSION EVER) FUNNY!" features Hulk Hogan in the thumbnail.