Founder of the company Odernichtoderdoch, an online store that specializes in stationery items like calendars, diaries, notebooks, postcards and more.
She chose the name Odernichtoderdoch as it was based on a previous favorite song of hers of the same title by German rock/pop band MIA.
Her Instagram account joanaslichtpoesie has earned more than 130,000 followers.
Her birth name was Joana Gröblinghoff, and she married Niklas Heinen in October of 2016.
She and pop singer Cassadee Pope share an exact date of birth.